The BlueKraft Digital Foundation has recently released the book ‘Igniting Collective Goodness: Mann Ki Baat @ 100’ to celebrate the milestone of 100 episodes of Prime Minister Narendra Modi’s monthly radio program, ‘Mann Ki Baat.’ This book marks the third installment in the series, documenting the remarkable journey of PM Modi’s widely followed radio program that has been connecting with the masses since its inception in October 2014.
In his foreword for the book, Prime Minister Modi writes about how ‘Mann ki Baat’ has transcended being just a radio program to become a platform for the voices of the nation. He highlights how the program has evolved from a small experiment to bring forth inspiring life stories often overshadowed by the daily hustle of politics and governance, into a platform that amplifies the voices of the nation, especially those from grassroots levels, whose stories of resilience, courage, and innovation continue to inspire.
The book is set to become a historical document for future generations of readers, researchers, and writers. It serves as a living record of the significant acts of collective goodness by ordinary citizens in conversation with their leader. The book is a collection of essays and articles that explore the impact of the program and its role in amplifying the voices of ordinary citizens.
The authors expressed gratitude to the Prime Minister for personal interactions during the book’s research. The book captures these conversations and is as much a reflection of the people’s voices as it is of the Prime Minister’s.
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This book is the third in a series that tracks the journey of ‘Mann ki Baat’ from its inception in 2014 to the milestone of 100 episodes. With over 23 crore regular listeners and 96% awareness among the Indian population, the radio program has become a key platform for the Prime Minister to communicate directly with citizens. The book is divided into four sections with 19 chapters, covering various themes explored by the Prime Minister in his ‘Mann ki Baat’ episodes. These themes encompass topics such as social change, India’s cultural diversity, statistics, and strategies.
Mann ki Baat holds a unique legacy as the only national broadcast program steered by the sitting head of government in the world’s largest democracy. The book reflects this uniqueness by delving into the heart-to-heart conversations between the Prime Minister and his listeners. The book touches upon a wide range of subjects, from women’s empowerment, water conservation, cleanliness, self-reliance, science, health, culture, and sports, all presented in a conversational and relatable style by Prime Minister Modi.
Defence Minister Rajnath Singh lauded PM Modi’s efforts in fostering a collective discourse that brings our country together. He said Mann Ki Baat reflects PM Modi’s exceptional connection with the people of India.
“Received an advance copy of ‘Igniting Collective Goodness: Mann Ki Baat @ 100’, published by @bluekraft . The success of ‘Mann Ki Baat’ reflects PM Shri @narendramodi ‘s exceptional connection with the people of India. Through his interactions, Modi ji has fostered a collective discourse that brings our country together. This book captures the transformative power of our collective goodness, highlighting the true spirit of our people. PM Modi’s visionary ideas have played a crucial role in shaping a ‘New India’. A must-read for everyone, especially the youth who will contribute in building India’s future,” said Singh on X.
